Friso x Maison Q (Part 2.0)

Hello Friends,

I am so excited to announce the return of the Friso x Maison Q Poopers.
After a successful collaboration in 2021, we were thrilled when Friso invited us
back for a second edition. Like them, we also believe in Good Sleep, Good Poop.

To be able to translate Friso's key belief in design speak is something my team
and I take great pride in. As creatives, we believe that good design has the ability
to break down dry topics and make them easier to understand for young children.

When we first started this project, we thought long and hard - how can we make
kids understand that a good digestive system is important to their well-being?
And how can we relay the key message that a happy tummy helps kids get a
good night's sleep? 

Enter our happy, exuberant characters - Super Pooper, Gusty Gal and Poopoo
Power. These three adorable characters are how we imagine good poop to be.
Being as colourful and joyful as they are, we hope that they give you the
opportunity to create conversations at bed time with your children on good gut health.

We are so proud to share Part 2.0 of our partnership with the leading Dutch
formula brand. This year, we have designed a limited edition Reversible Bedding
Set featuring the trio.

Each of them has been given an aesthetic update but their mission to spread the
word that Good Sleep, Good Poop remains the same. The reversible bedding
features the characters in their native Netherlands, in the fields where the Holstein
Friesian cows roam.

On the reverse, is our signature scallop in a pretty shade of blue reminiscent of
Friso's corporate colour. Look closer to spot the message incorporated inside.
Designed to ignite conversations on good digestion, the sheets
guarantees giggles at bed time. As the Friso tagline goes: Good Poop Matters Baby!

The limited edition Friso x Maison Q Reversible Bedding can only be obtained
if you spend a minimum of $250 on Friso Gold products at leading supermarkets
and selected online malls from 1 April. T&Cs apply.

Make a beeline for the bedding set. It comprises a pillowcase and duvet cover
that is made from 100% cotton and soft to the touch. Beautifully made and super
comfy, they are a dream to sleep on. Cos we also know that good sheets matter.
We hope you like the sheets, as much as we've enjoyed working on them.









    The Friso Family Poopcation



    In addition to the launch of Friso x Maison Q Limited Edition Reversible Bedding, Friso will be rewarding five lucky Friso families with the chance to win a 3D2N Friso Family Poopcation for the whole family at the luxurious Shangri-la Singapore.
    Spend $250 on Friso gold products and not only are you able to redeem the reversible bedding set, you will also be added to the grand draw where you will stand a chance to win a staycation. 
    Winners of the Friso Family Poopcation can look forward to a fun staycation for the whole family where good poop takes centre stage. Little ones will love having their bed adorned with Friso x Maison Q Limited Edition Reversible Bedding, while a Friso Good Poop Officer Bedtime Activity Kit ensures that bedtime becomes the best time to talk about the importance of good gut health.
    Guests will enjoy complimentary fresh juices and detox tea, in addition to the myriad family-first amenities that make Shangri-la Singapore a favourite among Singaporean families with young children. Each Friso Family Poopcation comes with:
    • Friso x Maison Q Limited Edition Reversible Bedding
    • Friso Good Poop Officer Bedtime Activity Kit
    • Complimentary fresh juices and detox tea
    • Access to Buds and Splash



    Promotion is valid at selected leading supermarkets:



    Also valid at the Friso official e-store and selected online platforms such as Shopee. If you have any queries or feedback about Friso products or services, get in touch with them at or +65 6419 8484. T