Friso x Maison Q

Hello Friends,

It is so hard to keep a secret. Especially when the secret is of something that we are immensely proud of. We are thrilled to present to you the Friso x Maison Q collaboration.
One of the most established formula milk brands, Friso reached out to us in August last year with an interesting brief. We were to design a sleepwear set with a print that championed the belief of ‘Good Sleep, Good Poop’.
A print with poop? Made cute? And sleepwear? Say no more, we were on board!
Over the course of a few months, the Maison Q team worked tirelessly to develop three poop characters that would be an apt representation of the message that Friso believes in. We dreamt up three absolutely adorable poop characters - Super Pooper, Poopoo Power and Gutsy Gal – who are each an ardent champion of good poop and gut health.
The trio is set against our signature scallop print in a beautiful shade of blue representing Friso's corporate colour. Alongside the three poopers are –  a Holstein-Friesian cow, an elite breed of cows that are found on Friso farms, a windmill, a unique representation of the Netherlands, the brand's home country as well as other elements such as bottled milk, a sun and a heart. 
With this print, Maison Q hopes to make it easier for parents to have open conversations about poop and why it matters. Because as a parent to three children myself, good gut health and quality sleep are two key things that I want for them. After all, if they get a good sleep, I get a good night's sleep too! I hope these characters will help your children digest the message better, just as they have helped mine.
This is also what I love about my job. Fashion and design have a wonderful way of making things - even dry (or wet!) topics such as digestion and sleep - more interesting and easier to understand. 
From now till 31 March, preview the FRISO x Maison Q limited-edition sleepwear exclusively at Motherswork Great World City. After which, you can score yourself a set with every $200 spent on selected Friso products at Motherswork, leading supermarkets and participating online stores from 1 April 2021 (T&Cs apply).
It is a limited edition, so while stocks last! Looking forward to hear what you think and we hope you enjoy the pyjamas as much as we have loved creating them. 




















Promotion is valid at the following leading supermarkets:


Physical Stores
Also valid at the Friso official e-store as well as other selected online platforms from 1 April to 31 May, 2021 (while stocks last and T&Cs apply)
If you have any questions on the pyjamas and how to obtain it, get in touch with FRISO SINGAPORE via or +65 6419 8484.